{"id":2284,"date":"2019-07-09T12:39:39","date_gmt":"2019-07-09T10:39:39","guid":{"rendered":"https:\/\/agenzia-loyalty-e-incentive.it\/blog\/?p=2284"},"modified":"2020-03-04T12:53:44","modified_gmt":"2020-03-04T11:53:44","slug":"come-incentivare-il-trade-marketing","status":"publish","type":"post","link":"https:\/\/agenzia-loyalty-e-incentive.it\/blog\/come-incentivare-il-trade-marketing\/","title":{"rendered":"COME INCENTIVARE IL TRADE?"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\"> Il Trade marketing \u00e8 assolutamente strategico nel successo delle strategie di un brand.\u00a0<\/span><\/h2>\n<h2><!--more--><\/h2>\n<p>Un Trade marketing adeguatamente incentivato \u00e8 un partner indispensabile che consentir\u00e0 all&#8217;azienda di raggiungere i <a href=\"https:\/\/agenzia-loyalty-e-incentive.it\/blog\/2019\/07\/04\/fidelizzazione-dei-clienti-aumenta-le-vendite-per-un-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">clienti finali<\/a> con strategie definite e approvate.<\/p>\n<p>Qui di seguito i principali obiettivi di una campagna di incentivazione:<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2228 size-full\" src=\"https:\/\/agenzia-loyalty-e-incentive.it\/blog\/wp-content\/uploads\/2019\/07\/COME-INCENTIVARE-IL-TRADE.jpg\" alt=\"\" width=\"1000\" height=\"667\" \/><\/p>\n<ul>\n<li class=\"p1\"><strong>Obiettivi di vendita<\/strong>: partendo dai risultati di un periodo precedente vengono posti degli obiettivi sfidanti, ma raggiungibili<\/li>\n<li><strong>Obiettivi di volumi<\/strong>: partendo dai risultati ottenuti in periodi precedenti si pongono obiettivi di numero di prodotti e\/o di tipologia di prodotti (cross selling)<\/li>\n<li><strong>Obiettivi di clienti<\/strong>: vengono posti degli obiettivi come numero di clienti contrattualizzati<\/li>\n<li><strong>Obiettivi qualitativi<\/strong>: vengono posti degli obiettivi che riguardano la capacit\u00e0 del trade di interpretare le direttive aziendali. Ad esempio: come viene allestita la vetrina, come ci si relazione adeguatamente con il consumatore.<\/li>\n<li><strong>Obiettivi di formazione<\/strong>: vengono posti degli obiettivi relativi a corsi di formazione che vengono verificati attraverso apposite piattaforme e-learning.<\/li>\n<\/ul>\n<p>Un <strong>programma di incentivazione<\/strong> deve mixare questi obiettivi e offrire ai partecipanti la possibilit\u00e0 di vincere dei <a href=\"https:\/\/agenzia-concorsi-a-premio.it\/blog\/2019\/01\/30\/concorsi-a-premio-sicuri\/\" target=\"_blank\" rel=\"noopener noreferrer\">premi sicuri<\/a> nel caso in cui vengano raggiunti.<\/p>\n<p>Facendo leva sulle <strong>logiche competitive e\/o collaborative<\/strong> si possono organizzare delle sfide singole e\/o in team, spesso vengono gradite dai partecipanti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1343\" src=\"http:\/\/www.agenzia-loyalty-e-incentive.it\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_270938732.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/agenzia-loyalty-e-incentive.it\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_270938732.jpg 1000w, https:\/\/agenzia-loyalty-e-incentive.it\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_270938732-300x200.jpg 300w, https:\/\/agenzia-loyalty-e-incentive.it\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_270938732-768x512.jpg 768w, https:\/\/agenzia-loyalty-e-incentive.it\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_270938732-585x390.jpg 585w, https:\/\/agenzia-loyalty-e-incentive.it\/blog\/wp-content\/uploads\/2018\/01\/shutterstock_270938732-263x175.jpg 263w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<div class=\"box-cta\">\n<h2 class=\"p1\"><span class=\"s1\"> VUOI ORGANIZZARE\u00a0<\/span><span class=\"s1\">UN LOYALTY DI SUCCESSO?<\/span><\/h2>\n<h2 class=\"p1\"><span class=\"s1\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/h2>\n<p class=\"cta\"><b><a class=\"link\" href=\"http:\/\/agenzia-concorsi-a-premio.it\/index.html#form1\">Contattaci<\/a><\/b>,<span class=\"s1\"> ti forniremo informazioni su <strong>Promosuite\u00ae<\/strong>, la piattaforma applicativa per operazioni a premio e incentivazioni conforme al GDPR europeo ampiamente integrabile con i pi\u00f9 diffusi CRM, siti o applicazioni.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il Trade marketing \u00e8 assolutamente strategico nel successo delle strategie di un brand.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":2285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[52,51,50],"class_list":["post-2284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","tag-incentivazione-agenti","tag-incentivazione-trade","tag-rete-vendita-incentivazione"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incentivare il trade marketing alla base delle strategie di un brand<\/title>\n<meta name=\"description\" content=\"Incentivare il trade marketing alla base delle strategie di un brand. 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